The world of IT is more complex than ever. With the rise of microservices, multi-cloud strategies, and globally distributed systems, maintaining reliability has become a monumental challenge. The financial stakes are staggering; system outages can lead to an estimated $400 billion in annual losses for the world's largest 2000 companies [3]. Legacy incident management tools, built for a simpler time, are struggling to keep up. They are often reactive, manual, and siloed, leaving engineering teams in a constant state of firefighting.
It's time for a change. Rootly is a modern, AI-native platform designed for this new era. It transforms incident management from a reactive, stressful process into a proactive, automated, and streamlined workflow. If you want to build more resilient systems and empower your teams, it's time to see why Rootly is leaving legacy tools behind.
The Limitations of Legacy Incident Management Tools
Traditional incident management tools were once sufficient, but their outdated architecture now creates significant bottlenecks. In today's fast-paced environments, these limitations don't just slow you down—they cost you money, customers, and engineering sanity.
Reactive Firefighting and Alert Fatigue
Most legacy tools focus on alerting you after a problem has already occurred and escalated. This forces teams into a "firefighting" mode, where they scramble to fix issues instead of preventing them. This constant reactivity is compounded by alert fatigue. When engineers are bombarded with an overwhelming number of notifications, they begin to tune them out, increasing the risk that a truly critical alert will be missed.
Manual Toil and Increased Cognitive Load
During a high-stakes incident, the last thing your engineers need is more manual work. Yet, legacy tools force them to perform a checklist of repetitive tasks: creating communication channels, digging through wikis for documentation, manually paging the right experts, and posting status updates. This manual toil dramatically increases cognitive load and stress, slowing down your team's Mean Time to Resolution (MTTR) and leading to burnout.
Siloed Information and Poor Integration
Older tools often operate in a vacuum, failing to integrate deeply with the modern tech stack. Information gets trapped in different systems—observability platforms, project management tools, and chat applications—preventing responders from getting a complete, unified view of the incident. Modern incident response strategies demand deep integration and automation to connect these disparate systems into a cohesive workflow [1]. Without it, collaboration suffers, and resolutions take longer.
How Rootly Modernizes Incident Management with AI and Automation
Rootly was built from the ground up to solve the problems that plague legacy systems. As an AI-native platform, it automates the entire incident lifecycle, freeing your team to focus on what they do best: building reliable software.
Shifting from Reactive to Proactive with Autonomous SRE
Why wait for an incident to happen? Rootly helps you adopt a proactive stance on reliability. By leveraging AI and machine learning, the platform can help spot anomalies and predict potential failures before they escalate into full-blown outages. This approach empowers your team to build self-healing systems and enables Autonomous SRE, transforming engineers from firefighters into architects of resilience. This strategic shift is at the core of the future of incident management.
Intelligent Automation to Eliminate Toil
Imagine an incident occurs, and the response process kicks off automatically. That's the power of Rootly. Our platform eliminates manual toil with intelligent automation that can be customized to your exact needs.
- Automatically create dedicated incident Slack channels.
- Instantly page the correct on-call engineers based on service and severity.
- Assign roles and tasks to coordinate the response.
- Build a complete, timestamped timeline of every action and communication.
Features like "Ask Rootly AI," a conversational assistant inside Slack, further reduce friction by providing instant incident summaries and helping with troubleshooting. This comprehensive automation is built into the entire incident response process.
Automated Post-Incident Analysis and Learning
Learning from incidents is one of the most critical parts of building a reliable system. Unfortunately, it's also one of the most neglected, as manual post-mortem writing is time-consuming. Rootly solves this with its powerful incident postmortem software. The platform uses AI to automatically draft comprehensive post-mortem reports and summaries from the incident timeline. This automation ensures that valuable lessons are captured, action items are tracked, and your organization fosters a culture of continuous improvement without the administrative burden.
Why Rootly is the PagerDuty Replacement for 2025
PagerDuty has been a foundational tool for on-call management for years. But alerting and paging are only one piece of the incident management puzzle. In 2025, teams need a complete, modern solution, and Rootly is the clear choice. Users agree, giving Rootly a higher rating of 9.3 out of 10 compared to PagerDuty's 8.6 [6].
Beyond Paging: A Complete, Centralized Platform
While PagerDuty excels at getting an alert to the right person, the work of managing the incident has just begun. Rootly provides a comprehensive, centralized platform that handles the entire lifecycle—from detection and triage to communication, resolution, and learning. And with the introduction of Rootly On-Call, you no longer need a separate tool for scheduling and alerting. Rootly can now serve as a wholesale PagerDuty replacement, offering a more seamless, powerful, and deeply integrated experience. You can even integrate PagerDuty with Rootly to start, then migrate fully when you're ready.
Built for the Modern SRE Workflow
Rootly is designed to support SRE incident management best practices out of the box, with flexible, automated workflows that adapt to your team. Unlike legacy tools that lock you into rigid processes, Rootly meets your engineers where they work. Its deep integration with Slack allows teams to manage the entire incident from their primary communication hub, drastically reducing context switching. This modern approach is why Rootly's market mindshare is growing rapidly, while PagerDuty's has seen a decrease [7].
Why Modern Companies and Startups Choose Rootly
Fast-growing startups and established enterprises alike are choosing Rootly to gain a competitive edge. The reason is simple: modern reliability practices are no longer optional.
Fostering a Culture of Reliability from Day One
For incident management tools for startups, the ability to scale reliably is paramount. Rootly empowers small teams to establish robust SRE practices from day one, even without a large, dedicated SRE department. Its automated, guided workflows ensure that every incident is handled consistently and efficiently, creating a foundation for a strong culture of reliability that supports rapid growth.
Improving Engineering Productivity and Reducing Downtime Costs
Rootly automates away the low-value, repetitive work that burns out engineers, freeing them to focus on building your product. The impact is measurable and immediate. By automating workflows, Rootly helps teams reduce MTTR by up to 70% [3]. With downtime costing organizations over $300,000 per hour, this efficiency translates directly into massive cost savings [8].
Conclusion: The Future is Here, Don't Get Left Behind
The incident landscape has fundamentally changed. The threat landscape has also evolved, with attackers using AI to accelerate intrusions, sometimes exfiltrating data in under an hour [2]. Legacy tools are simply not equipped for this reality. A modern, AI-driven, and automated approach is now a business necessity.
The shift to a platform like Rootly is more than just a tool upgrade; it's a strategic evolution from reactive firefighting to proactive, autonomous reliability. Rootly is the platform that enables this future, empowering engineering teams to build more resilient systems and a more sustainable on-call culture.
Ready to see how Rootly can transform your incident management? Book a demo today and step into the future of reliability.

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