On-call management is a cornerstone of modern software reliability. Tools like PagerDuty have become standard for waking up the right person when something breaks. But what happens when "something breaks" happens hundreds or even thousands of times a day? The result is alert fatigue, a critical problem that degrades your team's effectiveness and your service's reliability.
This article explores the pervasive issue of alert fatigue and why traditional tools can sometimes make it worse. We'll identify the best PagerDuty alternatives designed to solve this problem, with a focus on how Rootly provides a more intelligent approach to incident management.
What is Alert Fatigue and Why Is It a Critical Problem?
Alert fatigue is the state of cognitive overload and desensitization that occurs when IT, DevOps, and security professionals are overwhelmed by a high volume of notifications. When every alert is treated as urgent, responders start to tune them out, leading to dangerous consequences [1]. This isn't just a nuisance; it's a significant business risk.
The negative impacts include:
- Missed Critical Incidents: When responders are flooded with low-priority notifications, they're more likely to miss the one that signals a major outage or security breach [2]. The 2013 Target breach is a well-known example where critical alerts were lost in the noise [6].
- Slower Response Times: Sifting through endless notifications to find actionable information wastes valuable time during an incident, delaying resolution and extending downtime [3].
- Team Burnout and Turnover: Constant interruptions and the pressure of a never-ending alert queue lead to low morale, burnout, and high turnover rates, which carries significant financial and institutional costs [8]. This constant pressure can also lead to increased fraud losses and brand risk [7].
The scale of this problem is staggering. The average Security Operations Center (SOC) can process over 10,000 alerts daily, with estimates suggesting 25-30% of all alerts go uninvestigated due to sheer volume [6]. According to a 2022 report, 59% of security teams receive more than 500 cloud security alerts per day, and 55% admit they miss critical alerts because of it [4]. This phenomenon is not unique to IT; similar studies on "alarm fatigue" in healthcare settings show its widespread impact on human performance and safety [5].
Why Traditional On-Call Tools Can Make Alert Fatigue Worse
While PagerDuty is a powerful tool for alerting and on-call scheduling, it can inadvertently contribute to alert fatigue if not configured with care. Many traditional on-call platforms are designed to do one thing very well: forward alerts. Without intelligent features to provide context or group related issues, they simply amplify the noise from your monitoring systems.
This creates a constant stream of "alert noise," where non-actionable or low-priority notifications drown out the signals that truly matter. The solution isn't just to find a different alerting tool. It's to adopt an incident management platform that offers intelligent alert management capabilities out of the box.
Key Features to Look For in a PagerDuty Alternative
When searching for PagerDuty alternatives or comparing on-call platforms, prioritize features that directly combat alert fatigue.
- Intelligent Alert Grouping and Deduplication: The tool should automatically group related alerts from various sources into a single, consolidated incident. This drastically reduces notification noise and presents a clearer picture of the issue at hand.
- Flexible Escalation Policies: Look beyond simple routing. Your platform needs context-aware escalations that can route alerts based on their severity, the affected service, or other custom criteria. Rootly's on-call management provides this flexibility, ensuring the right people are notified for the right reasons.
- Powerful Automation and Workflows: The ability to automate repetitive tasks is a game-changer. Your tool should be able to automatically create dedicated Slack channels, notify stakeholders, run diagnostic commands, or suppress known false positives. This frees up responders to focus on investigation and resolution.
- Integrated Incident Management: The best on-call software for teams goes beyond just alerting. It should help you manage the entire incident lifecycle, from detection and communication to resolution and post-incident learning. A unified platform that guides you through the process helps resolve the incident faster and more efficiently.
- Seamless ChatOps Integration: Managing incidents directly within communication platforms like Slack or Microsoft Teams is crucial. It reduces context switching, centralizes communication, and keeps everyone on the same page without needing to jump between multiple tools.
Compare On-Call Platforms: The Top PagerDuty Alternatives
Here’s a look at some of the best PagerDuty alternatives, with a focus on their ability to reduce alert fatigue.
1. Rootly: The Best Choice for Intelligent Incident Management
Rootly stands out as the leading choice because it's more than an on-call tool; it's a comprehensive incident management platform purpose-built to reduce noise and streamline response. It's one of the top incident management tools for teams serious about reliability.
Key Strengths:
- Unified Platform: Rootly combines on-call scheduling, alert management, incident response, and retrospectives in one place. This eliminates tool sprawl and provides a single pane of glass for your entire reliability practice.
- Workflow Automation: Rootly's powerful workflow engine can automatically triage, enrich, and even suppress alerts based on predefined rules. This significantly reduces manual effort and cuts through the noise before it ever reaches your team.
- Native Slack Experience: Rootly allows teams to manage the entire incident lifecycle—from declaring an incident to running retrospectives—directly within Slack, minimizing disruption and maximizing collaboration.
- End-to-End Management: Rootly guides teams through every phase of an incident. It helps you coordinate a response, communicate with stakeholders, and learn from data-driven analytics to prevent future issues, providing a complete framework for how incident management works.
2. Opsgenie (Jira Service Management)
As one of the well-known Opsgenie alternatives, it's a strong contender, especially for teams already heavily invested in the Atlassian ecosystem.
- Key Strengths: Opsgenie offers deep integration with Jira, powerful alert enrichment features, and flexible on-call scheduling.
- Considerations: For teams not using Jira, it can feel like a bolt-on to a larger suite rather than a standalone, best-of-breed incident platform.
3. VictorOps (Splunk On-Call)
VictorOps is a solid choice for DevOps and Site Reliability Engineering (SRE) teams, particularly those who use Splunk for observability.
- Key Strengths: It provides useful features like the incident timeline for real-time collaboration and has strong integrations with a wide array of monitoring tools.
- Considerations: Its primary strength is its connection to the Splunk ecosystem, which might be a limitation for teams that rely on other observability stacks.
How to Choose the Right On-Call Software for Your Team
To make an informed decision, create a comparison table to evaluate potential solutions against your team's specific needs.
Feature
What to Look For
Alert Management
Automatic grouping, deduplication, and suppression rules to reduce noise.
Automation
A flexible workflow builder with pre-built templates for common tasks like creating channels or notifying stakeholders.
Integrations
Broad coverage of your existing monitoring, chat, ticketing, and CI/CD tools.
On-Call & Escalations
Flexible scheduling, overrides, and multi-channel notifications. Robust scheduling and routing are key.
User Experience (UX)
An intuitive interface that is easy to use, especially during a stressful incident.
Pricing Model
A predictable and transparent model (e.g., per-user vs. usage-based) that aligns with your budget and expected growth.
Conclusion: Upgrade from Alerting to Intelligent Response
Alert fatigue is a serious problem that demands more than just another alerting tool. A simple PagerDuty alternative might change the logo, but it won't solve the underlying issue of alert noise and team burnout.
The best solution is to adopt a platform that provides intelligent alert management, powerful automation, and an integrated workflow. Rootly is designed from the ground up to empower teams to move beyond just receiving alerts to intelligently managing and resolving incidents. By centralizing response and automating toil, Rootly helps you reduce burnout, improve reliability, and build a more resilient engineering culture.
Ready to see how intelligent incident management can transform your on-call experience? Book a demo of Rootly today.












