In modern software development, Site Reliability Engineering (SRE), and DevOps, effective incident management is crucial for maintaining system uptime and customer trust. For years, PagerDuty has been a go-to tool for on-call management and alerting. However, the landscape of site reliability engineering tools is evolving. Many teams now seek the best PagerDuty alternatives that offer more than just notifications, looking instead for platforms to manage the entire incident lifecycle.
Teams often explore alternatives for various reasons, including high costs, the need for more customization, or frustrations with alert fatigue [1]. This article provides a head-to-head comparison of Rootly vs. PagerDuty and other top incident management tools to help you compare oncall platforms and find the best fit for your team.
Understanding the Key Players: Rootly and PagerDuty
What is PagerDuty?
PagerDuty is a well-known incident management platform famous for its powerful on-call scheduling and alerting features. It has long served as a foundational tool for operations teams, excelling at aggregating alerts from monitoring systems and notifying the right person when an issue arises. Its core focus is on ensuring a fast and reliable handoff from machine-detected problems to human responders [2].
What is Rootly?
Rootly is a comprehensive incident management software built to manage the entire incident lifecycle, from initial detection all the way to the final retrospective. With its native Slack integration, Rootly centralizes communication and automates repetitive tasks, freeing up engineers to focus on resolving the problem. Key features include automated incident timelines, effortless retrospective generation, and a powerful workflow builder that can be customized to fit any team's process [3]. By focusing on automation, Rootly streamlines the entire incident response process, making it a cornerstone of a modern SRE tooling stack.
Head-to-Head Comparison: Rootly vs. PagerDuty
To help you decide, let's compare the two platforms across key areas that matter most to modern SRE and DevOps incident management teams. The table below gives a quick overview.
Feature Area
Rootly
PagerDuty
Core Focus
Full Incident Lifecycle Management
On-Call Scheduling & Alerting
Automation
Highly customizable, no-code workflow engine
Alert routing and basic response plays
Collaboration
Native Slack integration for all actions
Integrates with Slack, but not native
On-Call
Full on-call solution; also integrates with PagerDuty
Mature, feature-rich on-call solution
Pricing Model
Comprehensive platform value
Per-user, can become expensive at scale
Core Focus: Full Lifecycle vs. Alerting
Rootly:
Rootly is designed to cover every phase of an incident, providing a consistent and automated approach from start to finish. It helps teams manage:
- Detection and Creation
- Triage and Response
- Resolution
- Retrospectives and Analytics
This end-to-end management helps standardize processes and ensures valuable lessons are learned and applied to prevent future incidents.
PagerDuty:
PagerDuty's strength lies in the initial stages of an incident: detecting alerts and notifying the correct on-call engineer. While PagerDuty has expanded its feature set over the years to include more response capabilities, its architecture remains centered on alerting and on-call management.
Automation Capabilities
Rootly:
Automation is where Rootly truly shines. Its workflow engine is a major differentiator, allowing teams to automate dozens of manual tasks like creating Slack channels, inviting responders, updating status pages, and generating retrospectives. This powerful automation is a key reason Rootly can significantly shrink outage times [4].
PagerDuty:
PagerDuty offers its own automation features, known as PagerDuty Workflows, which focus on routing alerts and executing basic "response plays." While useful for initial triage, these are often less flexible than Rootly's automation, which is designed to orchestrate the entire incident response process from a single platform [5].
On-Call Management and Scheduling
PagerDuty:
This is PagerDuty's signature feature. Its on-call schedules, escalation policies, and notification rules are robust, mature, and trusted by thousands of organizations. For teams whose primary need is reliable alerting, PagerDuty is an industry standard.
Rootly:
Rootly provides two excellent options for on-call management. It offers its own complete on-call solution, making it one of the best oncall software for teams looking to consolidate their tools. Alternatively, Rootly offers a deep integration with PagerDuty. This allows you to combine PagerDuty's best-in-class alerting with Rootly's superior incident management and automation capabilities, creating a powerful, integrated toolchain. You can leverage both platforms together for a best-of-both-worlds approach.
Pricing and Value
PagerDuty:
PagerDuty's pricing is primarily per-user, which can become expensive as your team scales. Many advanced features essential for SRE tools for incident tracking are often gated behind higher-tier plans, a common reason users seek alternatives [6].
Rootly:
Rootly's pricing model focuses on providing comprehensive value by including the entire incident management platform in one subscription. By consolidating the need for separate tools for incident response, status pages, and retrospectives, Rootly can offer a lower total cost of ownership. This approach provides greater value, especially for growing organizations that need an efficient and cost-effective platform [7].
What About Other PagerDuty and Opsgenie Alternatives?
The market for incident management tools is broad, and it's worth knowing about other key players.
Opsgenie
Atlassian's Opsgenie has been a popular PagerDuty alternative, especially for teams already in the Atlassian ecosystem. However, Atlassian is phasing out Opsgenie as a standalone product and integrating its features into Jira Service Management. This shift has led many teams to explore more flexible, Slack-centric Opsgenie alternatives like Rootly to manage their response processes [8].
Other Contenders (Zenduty, Squadcast, etc.)
An alert management software comparison wouldn't be complete without mentioning other contenders. Tools like Zenduty and Squadcast have emerged with competitive pricing and features, directly addressing some of the common pain points associated with PagerDuty. This healthy competition benefits customers by driving innovation and providing more options to choose from.
Conclusion: Making the Right Choice for Your Team
Ultimately, the choice between Rootly, PagerDuty, and other alternatives depends on your team's specific needs. PagerDuty remains a strong choice for its mature and reliable on-call alerting capabilities.
However, for teams looking to mature their SRE practices and streamline their entire response process, a modern platform like Rootly offers a more complete solution. Rootly provides a single, centralized platform to manage incidents from detection to learning, automating away the tedious tasks so your engineers can focus on what they do best: solving problems. With the flexibility to either replace PagerDuty or integrate with it, Rootly offers a clear path to a more efficient and less stressful incident management process.
Are you looking for a simple alerting tool, or a comprehensive platform to manage the entire incident lifecycle?
Book a demo to see how Rootly can transform your incident management.












