October 19, 2025

Rootly Reduces DevOps Incident Costs and Shortens Postmortems

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In modern IT operations, the stakes have never been higher. When a system goes down, it's not just a technical problem—it's a direct hit to the company's bottom line and operational stability. For many DevOps and Site Reliability Engineering (SRE) teams, traditional DevOps incident management is a manual, chaotic, and costly process. It often involves scrambling to find the right people, communicating across different tools, and piecing together what happened after the fact. Rootly is a comprehensive platform built to fix this. It streamlines the entire incident response lifecycle, from the initial monitoring alert to the final postmortem, helping teams reduce costs and improve system reliability.

The Staggering Financial and Hidden Costs of Incidents

Every minute your service is unavailable has a real, quantifiable cost that affects revenue, customer trust, and brand reputation. As systems become more complex, the financial impact of even a brief outage can be immense. Many organizations struggle to get a clear picture of these costs, but the data shows they are substantial. The financial drain of downtime is a major reason why companies are looking for better ways to handle DevOps incident management.

The Financial Impact of Downtime

When a critical system fails, the clock starts ticking, and the costs add up quickly. For over 90% of mid-size and large companies, the average cost of just one hour of downtime is more than $300,000 [1]. On a larger scale, unplanned downtime costs the world's top 2,000 companies an estimated $400 billion every year [2].

These aren't just abstract figures. A real-world example is Meta's major outage in early 2024, which is estimated to have cost the company nearly $100 million in lost revenue [3]. These numbers show that downtime is not just a technical issue but a significant business-level problem.

The Hidden Costs of Poor Incident Management

The financial losses are only part of the story. Poorly managed incidents carry hidden costs that can be just as damaging in the long run.

  • Damaged Customer Trust: System unreliability erodes customer confidence. A single bad experience can be enough to make them switch to a competitor.
  • Decreased Employee Morale: Constant "firefighting" leads to burnout and attrition among technical staff. This makes it difficult to retain talented personnel, who would rather focus on building new features than repeatedly fixing the same problems.
  • Tarnished Brand Reputation: Major outages often become public news, causing lasting damage to a company's public image and eroding shareholder value.

From monitoring to postmortems: how SREs use Rootly

To combat these costs, SREs and DevOps teams need a structured process. Rootly provides a unified platform to manage the entire lifecycle of an incident, from its first detection all the way to resolution and learning. This structured approach helps teams move away from reactive chaos and toward proactive control. The journey from monitoring to postmortems becomes a smooth, repeatable workflow rather than a frantic scramble. With a platform like Rootly, you can define and manage every stage of the incident lifecycle.

Automated Incident Detection and Response

Rootly integrates with the observability and monitoring tools your team already uses, such as Datadog, Grafana, and Sentry. When one of these tools detects a problem, Rootly can automatically declare an incident.

From there, it kicks off the response process by:

  • Notifying the correct on-call engineers via Slack, SMS, or phone call.
  • Creating a dedicated Slack channel for collaboration.
  • Spinning up a video conference call for the response team.

This automation handles the initial administrative tasks, removing the cognitive load from engineers during a stressful outage. This allows them to immediately focus their brainpower on investigating and resolving the problem.

Centralized Collaboration and Communication

During an incident, communication is key. However, it can also be a major distraction if engineers are constantly pulled away to give updates. Rootly solves this by acting as a single source of truth. It centralizes all incident-related activities, data, and communications in one place.

Features like automated incident timelines and status pages keep everyone in the loop. Technical and non-technical stakeholders can get real-time updates without having to interrupt the engineers who are working on the fix. This helps bridge the communication gap between teams and management, ensuring everyone has the information they need.

How Rootly Directly Reduces DevOps Incident Costs

By introducing structure and automation into the incident management process, Rootly delivers a direct and measurable return on investment. It tackles the two biggest drivers of incident cost: the time it takes to fix the problem and the manual effort involved in managing it.

Decreasing Mean Time to Resolution (MTTR)

Mean Time to Resolution (MTTR) is a key metric in incident management. It measures the average time it takes to resolve an incident from the moment it’s detected. The longer an incident lasts, the more it costs.

Rootly's automated workflows, clear communication channels, and centralized collaboration directly help teams resolve incidents faster. By getting the right people involved quickly and giving them the tools they need to collaborate effectively, Rootly helps lower your MTTR. A lower MTTR means less downtime, which translates directly to tangible financial savings.

Reducing Toil and Preventing Engineer Burnout

"Toil" is the manual, repetitive, and administrative work associated with incidents. This includes tasks like creating Slack channels, inviting responders, updating stakeholders, and compiling information for postmortems. This work is not only time-consuming but also takes your most expensive engineering resources away from high-value work.

Rootly automates these tasks, freeing up engineers to focus on what they do best: solving complex problems. Reducing toil doesn't just cut hidden operational costs; it also boosts team morale and helps prevent burnout. This leads to higher employee retention and a more effective engineering organization, providing a significant intangible ROI.

How Rootly Shortens and Improves Postmortems

Resolving an incident is only half the battle. The other half is learning from it to prevent it from happening again. This is where postmortems come in, but the traditional process is often slow and ineffective.

Automating Data Collection for Faster Postmortems

Traditionally, creating a postmortem is a tedious task. It involves manually piecing together what happened by sifting through chat logs, alert histories, and dashboards. This can take days and often results in an incomplete picture.

Rootly changes this by automatically capturing every action, decision, and communication in a detailed, chronological incident timeline. When the incident is over, all the data is already collected and organized. This transforms the postmortem preparation process from a multi-day ordeal into a task that can be completed in minutes.

Transforming Postmortems into Actionable Learning

A good postmortem isn't just a report of what happened. It's a tool for learning and continuous improvement. The goal is to understand why the incident occurred and identify concrete steps to prevent it in the future.

Rootly helps teams analyze incident data to find trends, systemic weaknesses, and root causes. You can use custom incident properties to categorize incidents by severity, impacted service, or root cause type. This generates insightful analytics that help you prioritize improvements and create effective action items that strengthen your system's resilience over time.

Conclusion: From Chaos to Clarity and Cost Savings

Traditional DevOps incident management is often inefficient and expensive, both in terms of direct downtime costs and the hidden operational drag it creates. The chaos of firefighting burns out teams and leaves little room for proactive improvement.

Rootly provides a systematic solution to this problem. It reduces incident costs by lowering MTTR and automating manual toil, giving engineers back valuable time. Furthermore, it transforms the postmortem process from a time-consuming chore into a powerful, data-driven opportunity for learning. By investing in a platform like Rootly, your organization can move from chaos to clarity, building a more resilient, efficient, and cost-effective operation.

Ready to see how Rootly can unify your teams and drive incident clarity? Book a demo to get started.