January 13, 2026

Rootly Leads the New Generation of PagerDuty Alternatives

Incident management has evolved far beyond simple alerting. While tools like PagerDuty pioneered the on-call space, modern engineering and Site Reliability Engineering (SRE) teams need more. They require integrated, automated, and cost-effective solutions that cover the entire incident lifecycle. This need has given rise to a new generation of PagerDuty alternatives.

Rootly is a leader in this new wave, offering a comprehensive platform built for today's reliability challenges. This article will compare some of the top incident management tools and explore why teams are increasingly choosing a unified approach to improve how they respond to and learn from incidents.

Why Teams Are Searching for PagerDuty Alternatives

Engineering and SRE teams are actively looking for alternatives to established tools for several key reasons. Their pain points often revolve around cost, fragmented workflows, and a lack of modern automation.

High Costs and Complex Pricing Structures

A major barrier for many organizations is the pricing of legacy on-call software. PagerDuty's plans, for example, can be a significant expense, especially for growing teams. Essential features are often locked behind expensive enterprise tiers, forcing companies into difficult budget decisions [7]. This complexity makes it difficult to predict costs, creating financial uncertainty as the team scales.

Disjointed Workflows and Tool Sprawl

Traditional alerting tools typically handle only one piece of the incident puzzle: getting an alert to the right person. This forces teams to manually stitch together multiple tools for communication (like Slack), task management (like Jira), and retrospectives. Hopping between these different apps during a high-pressure incident leads to inefficiencies, lost context, and a higher chance of human error.

Lack of Native Automation and Collaboration

While older platforms offer integrations, they often lack the deep, native workflow automation that modern tools provide. Teams now expect their incident management platform to be a core part of their collaboration hub—like Slack or Microsoft Teams—and to automate the repetitive, manual tasks that slow down a response. The importance of AI and automation in modern incident management can't be overstated; in fact, 32% of IT professionals report significant improvements in their processes due to AI integration [5].

Rootly: A Unified Platform for On-Call and Incident Management

Rootly directly addresses the shortcomings of first-generation tools by offering a single, unified platform. It's not just an alerting tool; it's a complete solution designed to manage incidents from start to finish.

Robust On-Call Management and Alerting

Rootly provides all the core functionalities expected from the best oncall software for teams. The platform allows you to centralize alerts and ensure the right person is notified every time. As you get started with Rootly, you'll find everything you need to manage on-call duties effectively.

Key components of Rootly On-Call include:

  • Schedules: Easily define who is on duty with support for complex rotations, layered coverage, and time-zone awareness.
  • Escalation Policies: Create automated escalation paths to ensure no alert is ever missed, notifying backup responders if the primary on-call doesn't acknowledge an issue.
  • Notification Channels: Reach responders wherever they are via voice, SMS, push notifications, Slack, and email, with urgency-aware delivery.
  • Live Call Routing: Allow key stakeholders or even customers to trigger a page or connect directly with the on-call engineer via a dedicated phone number.
  • Heartbeats: Proactively monitor your critical systems and cron jobs, triggering an alert if a system fails to check in on schedule.

End-to-End Incident Lifecycle Management

Rootly unifies the entire incident lifecycle, from initial detection to final resolution and learning. This ensures all context stays in one place, making coordination seamless and post-incident analysis more effective. The platform provides a clear structure to manage incidents and track them through every phase:

  1. Detection & Alerting: Integrate with monitoring tools to automatically trigger workflows or declare incidents.
  2. Response & Coordination: Automate administrative tasks like creating dedicated Slack channels, inviting the right responders based on service ownership, and assigning incident roles.
  3. Resolution: Track action items, manage tasks, and communicate with stakeholders until the incident is formally resolved.
  4. Retrospectives: Automatically generate comprehensive retrospective documents with key data like timelines and metrics to facilitate blameless learning.
  5. Analytics & Insights: Access dashboards to track key reliability metrics like Mean Time to Resolution (MTTR) and incident frequency to drive continuous improvement.

Compare Oncall Platforms: Rootly vs. The Competition

When evaluating top incident management tools, it's helpful to see how different PagerDuty alternatives and Opsgenie alternatives stack up. The following alert management software comparison shows where each platform shines.

Comparison of the Best PagerDuty Alternatives

Platform

Key Differentiator

Best For

Pricing Insight

Rootly

A truly unified platform combining on-call, incident response, retrospectives, and powerful automation in a Slack-native experience.

Teams of all sizes seeking to consolidate tools, automate processes, and improve reliability without paying for multiple disjointed solutions.

Offers transparent, value-packed plans that scale without punitive costs for core features.

PagerDuty

Mature, enterprise-grade on-call scheduling and alerting.

Large enterprises with existing complex workflows that primarily need a dedicated alerting tool.

One of the most expensive options, with costs that can exceed $41 per user per month for full functionality [8].

Opsgenie (Atlassian)

Deep integration with the Atlassian suite (Jira, Confluence).

Teams heavily invested in the Atlassian ecosystem who want their alerting tied to their existing workflows.

Pricing is competitive but can become complex when bundled within the broader Atlassian billing structure.

Zenduty

A focus on providing a cost-effective alternative with rich on-call and alerting features.

Startups and fast-growing teams that need a budget-friendly PagerDuty alternative.

Known for its highly competitive entry-level pricing, starting as low as $5 per user per month [6].

Squadcast

Blends on-call management with SRE-focused features like status pages and reliability workflows [3].

SRE and DevOps teams looking for a modern, all-in-one reliability platform.

Positions itself as a more affordable and feature-rich alternative to PagerDuty.

What to Look for in Modern Alert Management Software

As you evaluate new tools, keep these criteria in mind to ensure you choose a platform that will grow with you.

Unified and Seamless Experience

Prioritize a single platform that handles the full incident lifecycle. Managing on-call schedules, incident response, and retrospectives in one system reduces tool fatigue and ensures critical context is never lost. This consolidation is a key feature of the best incident management software [2].

Powerful and Flexible Automation

Look for a no-code workflow engine that can automate repetitive and error-prone tasks. For example, your platform should be able to automatically create an incident channel, invite the right responders based on what service is affected, and post regular updates to a stakeholder channel. This level of automation is crucial to resolve incidents faster and lets your team focus on fixing the problem.

Transparent and Scalable Pricing

Choose a vendor with a clear pricing model that doesn't penalize you for adding users or accessing core features. The last thing you want is a surprise bill or the need for a major budget renegotiation just because your team is growing. A transparent model supports scalability and predictable financial planning.

Conclusion: Why Rootly Is the Future of Incident Management

The market is clearly shifting away from single-purpose alerting tools and toward unified reliability platforms. This new generation of tools recognizes that on-call alerting is just one small part of a much larger process [1].

Rootly leads this charge by combining best-in-class on-call management with a powerful, automated incident response workflow, all in a single, collaborative platform. For teams looking for the best PagerDuty alternative—one that is more capable, collaborative, and cost-effective—Rootly is the clear choice for the future of incident management.

Ready to see how a unified platform can transform your incident response? Get started with Rootly to explore our features and begin building a more reliable system today.