In modern incident management, automation is critical. It reduces manual work, minimizes human error, and accelerates resolution times, allowing teams to focus on what matters most: fixing the problem. Rootly and PagerDuty are two prominent platforms that offer automation, but they do so with fundamentally different approaches and scopes. Understanding these differences is key to choosing the right solution for your organization.
This article provides a clear comparison between Rootly's comprehensive automation engine and PagerDuty's Workflow Automation, helping you determine which platform best fits your incident management needs.
Understanding the Core Philosophies: Rootly vs. PagerDuty
What is PagerDuty Workflow Automation?
PagerDuty's foundation is in on-call management and alerting. Its automation features are a natural extension of this core functionality. PagerDuty Workflow Automation is a no-code tool designed to connect teams and tools, streamlining processes and handling repetitive tasks [8]. These workflows typically trigger actions based on a PagerDuty incident, such as running a diagnostic script or creating a help desk ticket.
Their Runbook Automation offering aims to democratize access to IT procedures, allowing teams to translate expert knowledge into automated processes that can be executed on demand to speed up diagnostics and remediation [6].
What is Rootly Automation?
Rootly is a central incident management platform where powerful, flexible automation is a core design principle, not just an added feature. Rootly's Workflows constitute a highly customizable engine that automates the entire incident lifecycle, from declaration and triage to communication and postmortem analysis.
Rootly is built to serve as a central control hub. It provides a reproducible method for incident response by consolidating signals and orchestrating workflows, regardless of where the alerts originate. This centralized approach reduces procedural chaos and helps teams focus on analysis and remediation without switching between platforms.
Key Differentiators: A Side-by-Side Comparison
This section offers a direct comparison of the most critical automation aspects that set the two platforms apart.
Feature
Rootly Automation
PagerDuty Workflows
Scope
End-to-end incident lifecycle
Task-based actions from PagerDuty alerts
Flexibility
High (conditional logic, Liquid syntax)
Moderate (no-code, linear workflows)
Intelligence
AI/ML-powered alert prioritization
Rule-based and user-defined logic
Integration
Central hub for all tools (universal ingestion)
Primarily centered around the PagerDuty ecosystem
Alert Ingestion and Unification
How can Rootly link alerts from multiple tools into one unified incident? Rootly's architecture is designed to solve this exact problem.
- Rootly:
- Rootly acts as a universal ingestion point, receiving alerts from any observability tool through native integrations with platforms like Datadog and Sentry, or via generic webhooks.
- Its Alert Grouping and deduplication capabilities automatically consolidate "alert storms" into a single, actionable incident. This drastically reduces noise and prevents responder fatigue by presenting a clear, unified view of the problem [3].
- PagerDuty:
- PagerDuty is primarily a source of alerts itself. While it can receive alerts from other monitoring tools, its workflows are typically oriented around incidents created within PagerDuty. It doesn't function as a universal aggregator and noise-reducer for an entire toolchain in the same way Rootly does.
Scope and Flexibility of Automation
How does Rootly’s automation differ from PagerDuty workflows? The difference lies in the depth and breadth of control.
- Rootly:
- Rootly's workflows can automate every step of the incident lifecycle. This includes creating dedicated Slack channels, paging the correct on-call team via PagerDuty, assigning incident roles, creating Jira tickets, updating status pages, pulling diagnostic graphs from monitoring tools, and scheduling postmortems.
- This flexibility is enhanced by conditional logic and Liquid syntax, enabling dynamic and context-aware automation that adapts to the specifics of each incident.
- PagerDuty:
- PagerDuty Workflows are more linear, focused on chaining specific actions together in response to an event, often through a simple no-code interface. While this is useful for well-defined, repetitive procedures, it may lack the depth to manage the complex, non-linear path of a major incident from start to finish.
Intelligence and Ease of Use
- Rootly:
- Rootly moves beyond procedural automation by using AI and machine learning (ML) to help prioritize alerts and reduce alert fatigue [1]. This intelligence helps teams identify genuine problems faster.
- This power is balanced with ease of use. Features like Smart Defaults allow teams to get started with powerful PagerDuty automations right out of the box, without extensive configuration.
- PagerDuty:
- PagerDuty's automation is primarily rule-based, following the logic defined by the user in the workflow builder. This approach is straightforward but lacks the adaptive intelligence to handle novel situations or automatically filter signal from noise.
Reducing MTTR in Large Enterprises with Rootly
What Rootly features are most effective for reducing MTTR in large enterprises? The answer lies in centralization, automation, and measurement. By automating repetitive tasks and providing a single source of truth, Rootly allows engineers to focus on resolution.
Driving Down Resolution Times with Centralized Workflows
Centralizing incident response in a single platform like Rootly eliminates costly context-switching and ensures a consistent, repeatable process for every incident. This systematic approach has a direct impact on resolution speed. For example, by implementing Rootly, one fast-paced team reduced their Mean Time To Recovery (MTTR) by 50% [2].
To measure incident response speed and efficiency, you should track these key metrics automatically captured in Rootly:
- Mean Time To Acknowledge (MTTA): How long it takes for a responder to acknowledge an incident.
- Mean Time To Resolve (MTTR): The average time taken to resolve incidents.
- Overall Incident Duration: The total time from declaration to resolution.
Enterprise-Grade Security and Integration
For large enterprises, integrating dozens of tools requires a platform built with a security-first mindset. Rootly provides enterprise-grade compliance (SOC 2, GDPR, ISO 27001), encrypted credentials, and secure authentication methods like SSO. This ensures that as you connect more tools and automate more processes, your security posture remains strong. The Rootly platform is built to centralize observability and secure enterprise scale, making it a trusted choice for complex organizations.
Better Together or a Full Replacement?
Organizations can leverage Rootly in two primary ways in relation to PagerDuty.
- Enhancement: Many teams use Rootly as the "brain" for incident management while relying on PagerDuty for its robust on-call scheduling and notification capabilities. In this model, Rootly workflows trigger pages, invite the correct on-call from PagerDuty into the incident channel, and maintain a two-way sync to keep both systems updated.
- Replacement: With the introduction of Rootly On-Call, Rootly can now serve as a wholesale replacement for PagerDuty. This provides a more deeply integrated and seamless solution that combines world-class incident management with on-call scheduling, escalations, and alerting in a single platform. You can learn more about how Rootly integrates with or replaces PagerDuty.
Conclusion: Choose the Automation That Scales With You
The choice between Rootly and PagerDuty automation depends on your organization's goals. PagerDuty Workflows are useful for automating specific tasks around a PagerDuty alert. Rootly's automation, on the other hand, is designed to orchestrate the entire incident response process, starting from any alert source.
Rootly offers a higher ceiling for complexity, intelligence, and centralization, making it a more strategic, long-term solution for growing and enterprise-level teams.
Assess your needs: if you simply need to automate a few steps after a PagerDuty alert, PagerDuty Workflows may suffice. However, if your goal is to build a resilient, scalable, and data-driven incident management practice across your entire toolchain, Rootly is the superior choice.
Ready to see how a centralized automation engine can transform your incident response? Book a demo with Rootly today.

.avif)




















