For modern engineering teams, maintaining system reliability is a top priority. When things go wrong, every second counts. This is where on-call management and alert management software play a critical role. These tools ensure that the right people are notified immediately when an issue arises.
This article provides an in-depth alert management software comparison, looking at three major players in the on-call space: Rootly, PagerDuty, and Opsgenie. We'll explore their key features, integrations, and pricing to help you choose the right solution for your team. This is especially important for those looking for effective PagerDuty alternatives or needing to migrate from Opsgenie before its shutdown.
What are On-Call Management Platforms?
On-call management platforms are specialized tools that automate and streamline how teams respond to system incidents. Instead of manually trying to figure out who is on duty, these platforms handle the entire process automatically.
Their core functionalities typically include:
- Centralizing alerts from various monitoring systems like Datadog, New Relic, and Prometheus.
- Notifying the correct on-call engineer based on predefined schedules and rotations.
- Escalating unacknowledged alerts to backup engineers or managers to ensure a timely response.
- Providing tools for collaboration and communication during an incident.
The primary goal of these platforms is to minimize system downtime and reduce Mean Time to Resolution (MTTR), which is the average time it takes to fix a problem.
An Overview of the Contenders
Let's get to know the three platforms we're comparing.
Rootly: The All-in-One Incident Management & On-Call Solution
Rootly is a modern, comprehensive platform that natively combines on-call scheduling and alerting with a full incident management lifecycle. Unlike tools that only focus on alerts, Rootly acts as a centralized command center for handling incidents from the moment they're declared to the final retrospective. Its deep integration with Slack allows teams to manage the entire process without constantly switching between different applications, making incident response smoother and more efficient.
PagerDuty: The Established Market Leader
PagerDuty is one of the most well-known names in the on-call and digital operations management market. Having been around for a long time, it has a vast range of integrations and a strong brand. However, its longevity also comes with common pain points that lead many organizations to seek alternatives. These drawbacks often include high costs, a complex user interface, and limited customization options that don't fit the needs of every team [2].
Opsgenie: The Atlassian Tool Approaching End-of-Life
Opsgenie was acquired by Atlassian and has been deeply integrated into its product suite, especially Jira Service Management (JSM). For a long time, it was a popular choice for on-call management. However, Atlassian has announced the end-of-life for Opsgenie as a standalone product. It is no longer sold to new customers, and it will be fully shut down in April 2027 [7]. This forces current users to find reliable Opsgenie alternatives. For those looking for a smooth transition, Rootly offers a seamless migration path to ensure continuity.
Head-to-Head Comparison: Rootly vs. PagerDuty vs. Opsgenie
To help you compare oncall platforms, here’s a table that breaks down the key differences between Rootly, PagerDuty, and Opsgenie.
Feature
Rootly
PagerDuty
Opsgenie
On-Call Scheduling
Native, simple UI directly within Slack & web
Mature, but can be tedious to set up
Flexible, but tied to the Atlassian ecosystem
Alerting & Escalations
Powerful alerting with automated incident workflows
Robust alerting with add-ons required for full functionality
Strong alerting, but facing end-of-life
Incident Response (War Rooms, Workflows)
Natively built-in and fully automated
Requires higher-tier plans or third-party tools for full features
Requires Jira Service Management for deep integration
Retrospectives & Metrics
Fully integrated with automated data capture and templates
Basic functionality; advanced analytics cost more
Relies on other Atlassian tools for comprehensive metrics
Pricing Model
Transparent, all-in-one pricing
Complex, with many features as costly add-ons
Bundled with JSM, potentially increasing costs for non-JSM users
Standalone Viability
Yes, a complete, standalone platform
Yes, but can become a complex stack of products
No, will not be available as a standalone product past June 2025 [7]
On-Call Scheduling & Escalations
Creating and managing on-call schedules should be straightforward. Rootly simplifies this with an intuitive interface available both on the web and directly within Slack, where your team already works. PagerDuty and Opsgenie have robust scheduling features but often require users to navigate complex web UIs that can feel clunky. While PagerDuty and Opsgenie have historically been seen as the primary options, the market is full of strong competitors offering better features at lower prices [4].
Alerting and Noise Reduction
All three platforms can ingest alerts from monitoring tools like Datadog and Prometheus. However, a key differentiator is how they handle alert noise. Getting too many low-priority alerts can lead to "alert fatigue," where on-call engineers start ignoring notifications. The platforms differ in their ability to group related alerts and suppress noise. Rootly stands out by using alerts to automatically trigger entire incident response workflows, turning a simple notification into an actionable process from the start.
Incident Response and Collaboration
This is where the biggest difference lies. Rootly is built from the ground up as an all-in-one incident response platform. Features like automated war room creation in Slack, role assignments, task lists, and stakeholder communication updates are all native to the platform.
With PagerDuty and Opsgenie, comprehensive incident response often requires purchasing higher-priced plans or integrating additional tools. For teams that want a single source of truth for incidents, Rootly provides a more unified experience. It can even integrate with PagerDuty to enhance its capabilities or act as a full replacement, giving organizations the flexibility to choose what works best for them.
Pricing & Value
Cost is a major factor for many teams. PagerDuty is known for its complex pricing, where essential features like advanced analytics or incident response capabilities are sold as expensive add-ons [3]. This can lead to surprisingly high bills.
Opsgenie's value is diminishing as it becomes more deeply bundled with Jira Service Management. Teams that don't need the entire JSM suite may find themselves paying for features they don't use, making it a costly option [8]. Rootly, in contrast, offers transparent pricing that bundles on-call, incident management, and retrospectives into one package, delivering greater overall value without hidden costs.
Making Your Decision: Which Platform is Right for You?
Choosing the right platform depends on your team's specific needs and challenges.
For Teams Needing a Simple PagerDuty Alternative
Many teams are searching for PagerDuty alternatives that are more affordable and easier to use. If this sounds like you, look for tools with transparent pricing and a focus on ease of use [1]. Rootly is a strong contender because it not only replaces PagerDuty's core on-call functionality but also adds a complete incident management layer without the extra cost or complexity.
For Teams Migrating from Opsgenie
With Opsgenie's impending shutdown, migration is a necessity, not a choice. This is an opportunity to move to a modern, standalone platform that won’t lock you into a larger, more expensive ecosystem. It's best to look for a solution that can grow with you. Rootly provides a clear migration path from Opsgenie, making the transition as smooth as possible.
For Teams Wanting a Unified, Modern Platform
For engineering teams that want to consolidate their tools and manage the entire incident lifecycle in one place, Rootly is the ideal choice. The benefits of a single, unified platform are significant:
- Reduced software costs
- Less context switching for engineers
- Consistent data for accurate metrics
- Streamlined workflows from alert to retrospective
By combining on-call management with incident response, Rootly helps teams move faster and more efficiently. For organizations ready to modernize their stack, Rootly On-Call allows them to replace PagerDuty completely.
Conclusion: The Future of On-Call is Integrated
The landscape of on-call management is evolving. While PagerDuty remains the established but often costly incumbent, and Opsgenie is being phased out, Rootly represents the modern, integrated approach.
Traditional tools often treat alerting and incident response as separate problems solved by different products. Rootly unifies them into a single, powerful workflow. If you're looking for a PagerDuty alternative, an Opsgenie replacement, or a more holistic solution that brings your entire incident management process under one roof, it's time to explore what an integrated platform can do for you.
Ready to see how Rootly can streamline your on-call and incident response? Book a demo today.

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