In today's digital-first world, system reliability is non-negotiable. Effective on-call management and incident response platforms are critical for maintaining uptime and minimizing the impact of outages. The stakes are high; 60% of organizations faced significant outages in the past year, costing over $300,000 per hour in downtime [3]. To help your team navigate this critical decision, this article will compare oncall platforms, looking at three major players: Rootly, PagerDuty, and Opsgenie, to help you find the best fit for your needs.
What is an On-Call Platform?
On-call management platforms automate the process of notifying the right engineers when a technical incident occurs. They are the first line of defense against service disruptions. Core functionalities typically include:
- On-call scheduling: Creating and managing schedules to ensure someone is always available to respond.
- Escalations: Automatically routing alerts to the next person or team if the primary responder is unavailable.
- Alerts: Ingesting signals from monitoring tools and notifying responders through various channels like push notifications, SMS, and phone calls.
- Integrations: Connecting with a wide array of monitoring, observability, and communication tools.
The ultimate goal of these platforms is to reduce Mean Time to Acknowledge (MTTA) and Mean Time to Resolve (MTTR). Modern teams are shifting from purely reactive alerting to comprehensive solutions that filter noise, automate responses, and facilitate learning from incidents [2].
Platform Overviews: Rootly, PagerDuty, and Opsgenie
Rootly: The Modern Incident Management & On-Call Solution
Rootly is a comprehensive incident management platform that unifies on-call scheduling with a powerful, automation-first response engine. It specializes in a Slack-based incident response model, allowing teams to manage the entire incident lifecycle within the communication tool they already use daily [5]. Rootly On-Call is designed to be a modern, wholesale replacement for traditional tools, offering a more integrated and streamlined experience. By combining alerting, escalations, and collaborative response into a single, cohesive platform, it simplifies incident workflows.
PagerDuty: The Established Market Leader
PagerDuty is the long-standing incumbent in the on-call and IT alerting space, recognized for its robust feature set and strong brand. It holds the #1 ranking in IT Alerting and Incident Management with a 19.5% market share, making it a default choice for many enterprises [4]. However, while PagerDuty is powerful, its high cost and complexity have led many organizations to seek PagerDuty alternatives that offer better value and more modern workflows [1].
Opsgenie: The Atlassian Tool at its End-of-Life
Opsgenie became a popular on-call tool, especially for teams heavily invested in the Atlassian ecosystem (Jira, Confluence). Its tight integration with these products was a major draw. However, Atlassian has announced the end-of-life for Opsgenie, forcing its user base to find a suitable replacement. This makes finding effective Opsgenie alternatives a pressing issue for many engineering teams. For those navigating this transition, Rootly offers a seamless migration path from Opsgenie, ensuring continuity and introducing enhanced automation capabilities.
Feature Comparison: Rootly vs. PagerDuty vs. Opsgenie
Choosing the right platform depends on your team's specific needs regarding scheduling, automation, integrations, and budget. The table below provides a high-level comparison.
Feature
Rootly
PagerDuty
Opsgenie (End-of-Life)
On-Call Scheduling
Flexible and intuitive UI with easy overrides and multi-layered escalation policies.
Mature and powerful, but can be complex and tedious to configure.
Strong scheduling features with deep integration into the Atlassian ecosystem.
Incident Response
Centralized in Slack with deep workflow automation (channels, roles, runbooks). Holistic lifecycle management.
Focuses heavily on alerting and escalations; collaborative response is less integrated.
Basic response automation, primarily focused on creating Jira tickets and notifying teams.
Automation
Extensive, customizable workflows that automate the entire incident response process from alert to postmortem.
Provides automation capabilities, but primarily for alerting rules and routing.
Automation is limited compared to modern platforms, centering on alert handling.
Integrations
100+ integrations, including the ability to augment or replace PagerDuty and Opsgenie.
Vast ecosystem of over 700 integrations, making it compatible with almost any tool.
Deepest integration with the Atlassian suite (Jira, Confluence, Bitbucket).
Pricing Model
Transparent, value-driven pricing that bundles on-call and incident management features.
Known for being expensive, with complex add-on pricing that can increase costs unexpectedly.
Was often bundled with Atlassian products, which was attractive for existing customers.
On-Call Scheduling & Escalations
- Rootly: Provides a modern and intuitive scheduling UI. Teams can quickly build rotations, schedule overrides for time off, and create multi-layered escalation policies without extensive training.
- PagerDuty: Offers mature and powerful scheduling capabilities that have long been the industry standard. However, its setup can be complex and less user-friendly for teams accustomed to more modern interfaces.
- Opsgenie: Its scheduling features were a key strength, particularly due to its deep integration with Jira for linking on-call duties with development sprints and tasks.
Incident Response & Automation
- Rootly: This is where Rootly shines. Its key differentiator is deep workflow automation that extends far beyond simple alerting. When an alert triggers an incident, Rootly can automatically create a dedicated Slack channel, invite the on-call responder, pull in subject matter experts, assign roles, and surface relevant runbooks and dashboards—all within seconds.
- PagerDuty: Its automation focuses primarily on the alerting and escalation phase of an incident. While effective for notification, it offers less support for the collaborative response and resolution process that happens after the alert is acknowledged.
- Opsgenie: Provided basic automation for routing alerts and creating Jira tickets but lacked the comprehensive, incident-focused workflows found in more modern platforms like Rootly.
Integrations
- Rootly: Integrates with over 100 essential tools across monitoring, communication, and project management. Uniquely, Rootly can also integrate directly with PagerDuty and Opsgenie. This allows teams to either augment their existing alerting tools with Rootly's powerful response automation or migrate smoothly. The two-way sync between Rootly and PagerDuty is particularly useful for gradual adoption.
- PagerDuty: Boasts a massive ecosystem of over 700 integrations, ensuring it can connect with nearly any monitoring or infrastructure tool a team might use.
- Opsgenie: Its primary integration advantage was its native connection to the Atlassian stack, creating a unified workflow for teams using Jira and Confluence.
Pricing & Value
- Rootly: Offers transparent and value-driven pricing that bundles incident management and on-call scheduling. This predictable model avoids the surprise costs common with other platforms and provides a complete solution without expensive add-ons.
- PagerDuty: Is widely known as one of the most expensive options on the market. Its pricing often involves numerous add-ons for features like advanced analytics or specific integrations, which can cause costs to scale rapidly [8].
- Opsgenie: Its pricing was often attractive because it could be bundled with other Atlassian subscriptions, making it a cost-effective choice for existing Atlassian customers.
Who is Each Platform Best For?
Why Choose Rootly?
- Target Audience: Teams looking for a modern, all-in-one platform that combines on-call management with powerful, collaborative incident response automation. It's especially effective for organizations that are heavy Slack or Microsoft Teams users.
- Key Selling Points: Rootly is a strong PagerDuty alternative for teams seeking better value, transparent pricing, and more integrated response workflows. It is also the ideal Opsgenie alternative for users needing a clear and seamless migration path now that the platform is at its end-of-life.
Why Stick with PagerDuty?
- Target Audience: Large enterprises that are already deeply embedded in the PagerDuty ecosystem or organizations with niche monitoring tools that require one of PagerDuty's 700+ integrations. These teams are typically less sensitive to price.
- Key Selling Points: It offers proven reliability and is recognized as the market leader. However, it's worth noting that many alternatives now offer more user-friendly interfaces and transparent pricing [7].
Why Migrate from Opsgenie?
- Target Audience: Existing Opsgenie users who must now find a new on-call and incident management solution.
- Key Selling Points: The main driver for migration is Atlassian's end-of-life announcement. When looking for a replacement, these users should prioritize platforms that offer easy data import, comparable scheduling and escalation features, and enhanced automation. Rootly offers a seamless migration from Opsgenie, making it a logical next step.
Conclusion: The Future of On-Call is Integrated and Automated
When you compare oncall platforms, a clear trend emerges: PagerDuty remains the legacy leader, Opsgenie is phasing out, and Rootly represents the modern, integrated future of reliability management.
While PagerDuty excels at alerting, Rootly provides a more holistic solution that covers the entire incident lifecycle—from the initial alert to resolution, postmortems, and learning. By embedding powerful automation directly into collaborative tools like Slack, Rootly eliminates manual toil, streamlines communication, and helps teams resolve incidents faster.
For forward-thinking teams who want to improve system reliability and unify their tooling, Rootly is the logical choice.
Ready to see the future of incident management? Book a demo of Rootly On-Call today.

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