Wondering Why Rootly?

When production systems fail at 3 AM, you don't need another dashboard cluttering your screen – you need an incident management platform that gets your team moving fast. Leading companies such as NVIDIA, Squarespace, Canva, Grammarly, LinkedIn, and countless others trust Rootly to power their incident management. Here's why so many engineering teams are making the switch.

What Sets Rootly Apart from the Competition

Rootly is a beautiful and purpose-built on-call and incident management platform designed with industry best practices. Go beyond basic alerting and get more features at half the cost of legacy tools. But the real question isn't about features – it's about results.

The incident management landscape is crowded with legacy solutions that feel outdated and modern alternatives that over-promise. Rootly strikes a different balance: enterprise-grade functionality with the simplicity your team actually wants to use.

Native Slack Integration That Actually Works

Most platforms claim Slack integration. Rootly is a Slack-native incident management app and platform that automates tedious manual work during incidents. The difference? From sign-up to first incident in under 5 minutes. Seriously. Best practices based on how 100's of customers setup everything from Slack to Jira and packaged it into opinionated smart defaults.

The platform handles the routine work automatically:

• Creating dedicated incident channels, Zoom rooms, and Jira tickets
• Looping in the right teams/responders and assign roles (e.g. Commander)
• Setting reminders and tasks (e.g. updating Statuspage every 30min)
• Automated postmortem timeline generation and action item tracking

AI-Powered Features That Save Real Time

Rootly AI SRE unlocks 91% faster incident resolution. This isn't marketing speak – when your systems are down and every minute costs money, AI features that suggest relevant team members based on similar past incidents can be game-changing.

Users say that Rootly's generative AI features, such as "AI Text Generation" and "AI Text Summarization," scored 8.3 and 8.5 respectively. The platform offers privacy-first AI capabilities including incident summaries, team recommendations, and automated postmortem drafts.

Rootly Reviews: What Real Teams Are Saying

Rootly received nine G2 awards in the Summer Report, including recognition as a High Performer and Enterprise Leader in Incident Management. But awards only tell part of the story.

The consistently positive feedback highlights several key themes:

Development Speed: The single most impressive thing about Rootly is how fast they ship. At times teams reported a bug or feature request only to have it fixed live within 10-15 minutes. When you're evaluating incident management platforms, responsive development matters.

Automation That Actually Helps: Rootly provides best-in-class automation for manual admin work (e.g. creating Slack channels, tracking action items, postmortem timeline). This reduces cognitive load during high-stress incidents.

Superior Alert Performance: Reviewers mention that Rootly's "Timely Alerts" feature is highly effective, scoring 9.8, which is superior to incident.io's score of 9.4. When seconds matter, alert reliability becomes critical.

G2 Performance Metrics

G2 users note that Rootly's "Ticket Assignment" functionality is rated at 9.3, making it easier for teams to manage incident tickets efficiently. Additional standout features include:

• Rootly's "Standardization" capabilities, scoring 9.7, which helps teams maintain consistency in incident management processes
• Rootly's "Lifecycle Visualization" feature, rated at 9.6, provides clear insights into the incident management process

Understanding Rootly Pricing

Get more features at half the cost of legacy tools. In a market where incident management costs keep climbing, this value proposition matters more than ever.

The platform offers several pricing tiers designed for different team sizes and organizational needs. An automated migration process pulls over schedules, escalation policies, and user details. The entire migration process for small teams is a matter of minutes, but for larger organizations can be longer depending on complexity.

Why Teams Are Making the Switch

Teams no longer need engineers maintaining an in-house solution - they could never catch up to the number of features Rootly was shipping, and the ongoing operational load was significant. The cost comparison becomes even more compelling when you factor in engineering time savings.

70+ integrations across observability, task management, and other tools mean you're not rebuilding your entire toolchain – you're enhancing it.

Starting with Rootly Free Trial

The platform offers a comprehensive 14-day free trial with full feature access. Book a demo with incident experts who will give you a custom walkthrough of Rootly's platform -- no annoying sales tactics and no obligations.

During your trial period, you can test:

• Complete incident workflow automation
• AI-powered incident summaries and recommendations
• Deep integrations with existing tools
• Custom playbooks and workflow builder
• Post-incident analytics and retrospectives

Migration Made Simple

Unlike platforms requiring extensive setup, Rootly was the option that best met growing company needs while providing the flexibility required for high growth. The migration process is designed to minimize disruption to existing workflows.

The Cost of Getting Incident Management Wrong

Unplanned downtime now averages $14,056 per minute, rising to $23,750 for large enterprises. The total cost of downtime for Global 2000 companies is $400B annually, or 9 percent of profits, when digital environments fail unexpectedly.

Over 90% of respondents estimated their cost of downtime to be over $300,000 per hour. This average held true even for small and midsize businesses up to 200 employees. These numbers make investing in proper incident management a financial imperative, not just an operational nice-to-have.

The Hidden Costs Add Up

The consequences of downtime go beyond immediate financial costs and take a lasting toll on a company's shareholder value, brand reputation, innovation velocity and customer trust. Organizations can expect their stock price to drop by as much as 9 percent after a single incident, and on average, it takes 79 days to recover.

Why Engineering Teams Choose Rootly

1,000's of users around the world trust Rootly daily to create a simple, consistent, and delightful incident management process. The platform delivers on three core promises: speed during critical moments, automation that reduces manual work, and flexibility that adapts to your team's existing processes.

Rootly makes incident management much easier by integrating right into Slack and automating a lot of the busy work and enables unique processes for each type of incident. It keeps everything organized, enforces a consistent process, and saves a ton of manual effort.

Whether you're building your first formal incident management process or replacing an expensive legacy solution, Rootly offers a path forward that makes both financial and operational sense.

Ready to see why teams are switching? Start your free 14-day Rootly free trial today and experience firsthand how modern incident management should work. No credit card required, no sales pressure – just the tools your team needs to resolve incidents faster and learn from every outage.

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