September 16, 2025

Rootly AI vs Rule-Based Alerts: Which Cuts Noise Better?

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Alert fatigue is a major challenge for on-call engineering teams. As systems become more complex, the number of alerts from monitoring tools can be overwhelming, creating constant "alert noise." This isn't just an annoyance; it's a serious operational risk. Some enterprise Security Operations Centers (SOCs) face more than 10,000 alerts every day [1]. The problem exists in other high-stakes fields, too. In healthcare, for instance, up to 90% of clinical alarms are false alarms, which can cause staff to miss actual critical events [2].

For engineers, this leads to missed incidents, slower responses, and burnout. So, how can teams effectively cut through this noise to find the important signals? This question brings us to a key comparison: traditional rule-based alerting versus modern, AI-driven systems like Rootly.

What is Traditional Rule-Based Alerting?

Rule-based alerting is a system where notifications are triggered based on fixed, manually set thresholds. For example, an alert might be sent if a server's CPU usage goes above 90% or if a specific error shows up in a log file.

In practice, teams set up these rules to notify specific responders. With Rootly, for example, you can configure Alert Routes and routing rules to page teams based on details in an alert's payload. While this gives you control, it has several drawbacks:

  • Alert Storms: A single failure, like a database outage, can set off dozens of alerts in other connected services, overwhelming the on-call engineer with redundant notifications.
  • Lack of Context: Rule-based systems usually handle each alert by itself. An alert about high CPU usage doesn't know if it's related to a network issue or a recent software update.
  • High Maintenance: Engineers have to constantly adjust and update rules as systems change. Old rules can become outdated or too sensitive, creating a lot of extra work and contributing to alert fatigue [3].
  • Static Urgency: The urgency of an alert is often based on simple values like "severity: critical," which may not reflect the real business impact. While you can set alert urgency based on the alert source, the logic is still fixed and predefined.

How Rootly’s AI Reduces Alert Noise

Rootly’s AI is a modern solution built to fix the problems of rule-based systems. Instead of relying on strict, predefined conditions, Rootly uses intelligence to analyze, group, and prioritize alerts. This marks a significant step toward the future of incident management, where automation and intelligence provide clarity.

How does Rootly use AI to correlate related alerts?

Rootly's AI collects and examines incoming alerts from all your monitoring tools, such as Datadog, PagerDuty, and Sentry. The AI engine then looks deeper to understand the connections between different events. It considers factors like:

  • Timing: Did several alerts occur in a short period?
  • Service Dependencies: Are the affected services linked in your system architecture?
  • Alert Content: Do the alerts share similar messages, error codes, or affected resources?

This is much more advanced than simple deduplication. AI correlation groups related but different alerts into a single, contextualized incident. This stops alert storms before they start, giving the on-call engineer one clear issue to investigate instead of a flood of separate notifications.

How does Rootly prioritize alerts using machine learning?

Rootly’s machine learning models are trained on your past incident data. The AI learns to spot the patterns of alerts that previously led to major incidents versus those that were minor or resolved on their own.

This historical knowledge allows Rootly to dynamically judge the likely impact of a new alert. It can then automatically highlight notifications that signal a real business impact while silencing low-priority noise. This means engineers are only paged for incidents that truly need their attention.

How does Rootly’s AI detect anomalies in observability data?

One of the most powerful features of Rootly's AI is its ability to predict incidents before they affect users. The AI analyzes your system data over time to create a dynamic baseline of what "normal" behavior looks like.

It can then automatically identify small changes and anomalies—like a slow rise in response times or a small increase in errors—that might be early signs of an upcoming incident. A rule-based system, which needs a hard threshold to be crossed, would probably miss these signs. This proactive ability lets teams investigate and fix potential issues before they become serious, moving from a reactive to a predictive approach to incident management.

Side-by-Side: AI-Driven vs. Rule-Based Alerting

The difference between the two methods is clear when you compare them directly. It shows why AI is a better choice for today's complex systems.

Feature

Rule-Based Alerting

Rootly AI

Noise Reduction

Relies on manual de-duplication and tuning.

Automatically correlates alerts to reduce noise.

Prioritization

Uses static priority levels (e.g., P1, P2).

Uses machine learning to predict business impact.

Context

Alerts are isolated and lack situational awareness.

Enriches alerts with historical data and relationships.

Adaptability

Rules are brittle and need manual updates.

AI learns and adapts as your system changes.

Maintenance

Requires high manual effort to create and manage rules.

Automates analysis and reduces the burden on engineers.

Advanced AI Capabilities for Deeper Insights

Rootly uses advanced AI, including Large Language Models (LLMs), to improve the entire incident process, not just alerting.

How can Rootly use LLMs to analyze incident patterns and summarize learnings?

Rootly's AI can process and understand unstructured data from past incidents, including Slack conversations, postmortem documents, and timelines. This powerful analysis helps find recurring problems and weaknesses that might be missed by looking at metrics alone.

Rootly also uses this intelligence to automate time-consuming tasks. The AI can automatically create short incident summaries for stakeholders and even draft postmortem reports. This saves engineers from hours of manual work, letting them focus on learning and prevention.

Can Rootly automatically detect regressions from deployment data?

Yes. By connecting with your CI/CD tools, Rootly's AI can link a spike in new alerts to recent software deployments. If an incident happens right after a new release, the platform can automatically flag the deployment as a likely cause. This feature greatly reduces the Mean Time to Identify (MTTI) by pointing engineers directly to the source of the problem, like a specific code change.

The Broader Trend: AIOps is the Future of IT Operations

Rootly's AI-driven approach is part of a larger industry shift known as AIOps (Artificial Intelligence for IT Operations). AIOps is changing how organizations manage their technology by using AI and machine learning to handle the complexity of modern systems [4].

The use of AIOps is growing quickly. The global AIOps platform market is expected to increase from US$5.3 billion in 2024 to US$25.6 billion by 2030 [5]. This growth shows that the industry recognizes that manual, rule-based methods are no longer enough. Adopting AIOps is becoming crucial for companies that want to move from a reactive "firefighting" mode to a proactive and predictive one.

Conclusion: Move from Noise to Signal with Rootly

While rule-based systems are a basic part of monitoring, they often create more noise than signal and require constant manual work. Rootly’s AI-native platform offers a smarter way forward. By intelligently filtering, correlating, and prioritizing alerts, Rootly highlights what truly matters, turning a flood of notifications into clear, actionable insights.

The goal isn't just to get fewer alerts—it's to get better alerts that help teams solve problems faster and prevent them from happening again. Using an AI-driven approach is a key step toward building more resilient systems and reducing the stress on your valuable engineering teams.

To learn more about how Rootly can help you cut through the noise, explore our comprehensive incident management platform.