

What Log4j Vulnerability Means for SREs?
A summary of the Log4j vulnerability, and key takeaways for SREs.
October 4, 2024
6 mins
Status pages are a way of driving trust with your users. Learn how to build a consistent status page strategy.
You have to take a flight this evening, and you want to know if it’s scheduled to leave on time. The airline, though, asks you to call a landline to hear a recording about known delays and service disruptions. A quite terrible customer experience, right? Well, that’s how flight statuses used to work back in the ’90s. Nowadays, you expect to be able to just check online what’s the status of any flight anywhere in the world in a few seconds.
Your users have the same expectations about your systems. They want to be able to tell, easily, if your services are working as normal, especially if they’re critical to them. They don’t want to have to reach out to you through customer service to know if you’re experiencing issues.
Status pages are a place where you share updates about your system status in real-time. Degraded service levels, scheduled maintenance windows, or full outages can all be communicated through the status page.
However, through the status page, you also explain what you’re doing to mitigate an incident and what users can expect. You’ll also update the status page when an event is resolved.
Thus, status pages are a privileged place to build trust with your users and partners. You’ll be able to feature that incidents are but exceptions in your operation, and that most of the time, your systems are up and running smoothly.
Status pages only became popular in the mid-2000s thanks to how critical online services became to the world. The reliability of web hosts, early Cloud providers, or online business solutions was directly tied to the revenue of their customers. Thus, a greater demand for transparency between providers and customers grew.
In 2006, Salesforce launched one of the first comprehensive status pages in the market. The company was offering a novel business model: run your operation through a web application instead of desktop software. Thus, it needed to consolidate how trustworthy this new approach could be. Salesforce’s status page was actually called a “trust center”.
The transparency provided by status pages is a clear sign of trust to your users. They know that your systems are mostly running fine, and if an eventual incident breaks, they know you’ll let them know and that you’re doing everything you can to get things sorted.
Most people are used to engaging with public status pages, but internal (or private) status pages also play a crucial role in organizations with distributed architectures.
development
, and QA engineers can recognize their test cases are failing due to a disruption in an API in staging
.Use simple language to ensure that both technical and non-technical users can understand the situation. Focus on how the incident affects users rather than the technical implications of the incident.
Keeping your message clear builds trust and reduces confusion and unnecessary distress. When updates are concise and easy to understand, users feel more confident and better informed about what to expect.
Maintaining a regular cadence of updates hints that you’re dedicating appropriate attention to the incident. Even if there’s no material progress in a particularly messy incident, express that you’re trying different avenues towards a resolution.
Regular communication can help reduce the burden on your support team. You’ll need to find the balance between too many and too few updates to keep users informed without overwhelming them.
Link your incident management tools to your status page to automate updates, minimizing manual effort. This ensures users receive timely information without distracting your team from resolving the issue.
Automation also reduces the risk of communication gaps, helping users stay informed while your team focuses on fixing the problem.
Rootly is the leading alerting and incident response solution trusted by companies like LinkedIn, NVIDIA, Canva, and Webflow. Rootly offers status pages that you can update without having to leave Slack (or Microsoft Teams) as you coordinate a response there.
Book a demo with one of our reliability experts to see how status pages work with Rootly.
Get more features at half the cost of legacy tools.
Get more features at half the cost of legacy tools.
Get more features at half the cost of legacy tools.
Get more features at half the cost of legacy tools.
Get more features at half the cost of legacy tools.